Three-session corporate training for the Fair Trade Lebanon MarCom team on applying AI across marketing communications and content creation.
Delivered a three-session in-person corporate training for the Fair Trade Lebanon marketing and communications team (April 15, 22, and 29, 2026). The track combined the ZAKA "AI for Marketing Communications" workshop with a rebuilt 90-slide "AI for Content Creation and Digital Presence" deck refreshed with April 2026 frontier-model comparisons. Capabilities covered: audience segmentation, personalized content production, campaign optimization, social listening, and reporting; prompting frameworks (zero-shot, few-shot, chain-of-thought, plus 5Ws, RACE, APE, CARE); hands-on exercises in AI-driven design, advertisement production, image and video generation, voice cloning, and avatar creation; and structured prompt orchestration for the latest image and video generation models.